Embrace Life PSA
The Best PSA I have seen in a very very long time. Enjoy!
A Beautifully shot PSA for Road Safety.
In just two weeks from its release, ‘Embrace Life’ has exploded around the world with its positive message encouraging people to wear their seat belts. From innovative local advertising in the form of graffiti artwork in Sussex to worldwide exposure from the social media & advertising online community, Embrace Life has taken a unique approach to this important issue of road safety.
Writer & Director, Daniel Cox, takes up the story of the film’s development and making:
“The Sussex Safer Roads Partnership (http://www.sussexsaferroads.gov.uk) were already looking to create a road safety campaign with a more positive message and so when I approached Communications Manager Neil Hopkins and his team with ideas for a fresh take on road safety filming, it was evident that were all on the same page in our quest to deliver a powerful message, but in a new way.
“Key to the film’s creation was to focus on a message that didn’t take a conventional route to shock and scare the audience; rather it was my intention to bring the audience in on the conversation of road safety, specifically seat belts, and the best way to do this was to make a film that could engage the viewer purely visually and could be seen and understood by all, whoever they are and wherever they lived.”
Writer/Director: Daniel Cox
Producer: Sarah Alexander
Executive Producer: Neil Hopkins
Cast
Father: Austin Spangler
Mother: Lara Corrochano
Daughter: Clare Denning
Music -Composer: Siddhartha Barnhoorn
Assistant Director/ Production
1st Assistant Director: Lucy Wigmore
Assistant Producer: Vicky Del Campo
Runner: Tom Harburt
Camera:
Director of Photography: Luke Scott
Phantom Technician: Jason Berman
Focus Puller: John Mitchell
Gaffer: John Cantwell
Spark: Gary Nagle
Camera assistant: Steve Mayhew
Art Department:
Production Designer: Aoife Wilson
Art Director: James Custance
Storyboards: Peter Johnston
Hair and Make-up
Make-up Designer: Victoria Riches
Hair Stylist: Haylie Jay
Set Build:
Construction Manager: Callum Andrews
Transport Captain: Bernard Cox
Post-Production
Editor: Daniel Cox
Colorist: Pat Wintersgill
Graphics Designer: Laylah Driscoll
Marketing and Promotion lead: Neil Hopkins
Communications Team: Mims Davies and Steve Whitehead
Special Thanks to
Take 2 Films, Dan Thomas, Stephanie Morgan, Mark Purvis, Mark Rafferty, Tyronne, Rowena Siorvanes, Panalux, Ashley Wing, Chris Stribbling, Rigby Andrews and Halliford Studios
