“FAIL HARDER”
The message reflects one of W+K founders – Dan Wieden’s sayings, “You’re only good to me after you’ve made three tremendous mistakes.” WK12 created this artwork using about 150,000 drawing pins. If you look closely: They did not do the words in pins, (That would be the easy way) They left the words blank and did the wall in pins (http://www.youtube.com/watch?v=-xffQBxfKJg)
The Application to attend W12 :
WK12 The Magazine:
